About

About FLAIMS

A new operating system for organisations, and the people behind it.

01

From the field to the model.

FLAIMS emerged from insights from the field, from 15 years of leadership practice, paired with the research that explains those insights. It was developed at Experts Inside, the operating company of Beyond Experts AG.

Samuel Zürcher
Founder

Samuel Zürcher

Founder & Architect of FLAIMS · Group CEO Beyond Experts

Samuel Zürcher is the founder and architect of FLAIMS, the operating system for the organisation of tomorrow. His core conviction is an uncomfortable one: most leaders don't lead, they manage, steering processes and rolling out one framework after another, then wondering why their teams execute without thinking.

Read the full profile →
Book cover: Eigenverantwortung ist Freiheit
New book, expected Q1 2027

Eigenverantwortung ist Freiheit

Expected release: Q1 2027

Most believe they are leading.

In truth, most manage: they steer processes and roll out one framework after another, instead of leading people. The result is teams that execute without thinking, and a cycle that tightens under pressure.

This book goes one level deeper and shows why leadership so rarely works, even when people try hard. It grows from responsibility, psychological safety and the conditions a leader creates. Those who grasp this regain something that has become rare in everyday leadership: freedom.

Drawn from 29 years of experience, 15 of them as founder and CEO. Grounded in research, honest, practical.

Note: the book will be published in German.

In development

FLAIMS organizational model as a reference book.

The model is introduced and refined. Insights and best practices appear here, later as a reference book.

Current status: Framework V0.10
Already in use today

In the meantime, the entire Beyond Experts group is being built consistently along this organizational model. The framework is already in use there.

Outlook

The model is being refined continuously. Blueprints, best practices and later the reference book appear here.

Newsletter
02

Beyond Experts AG

Swiss-based holding focused on radical organisational improvement. Experts Inside operates today.

Holding
Beyond Experts AG
Switzerland · pure holding

Beyond Experts AG is the top-level entity of the group and operates as a pure holding company.

Staff unit · group services
Experts Services GmbH
Group staff unit

Runs the central services for the entire group and frees the operating companies from recurring cross-functional work.

Subsidiaries
  • a
    Experts Inside AG
    Switzerland

    Consulting and delivery around Microsoft 365, Azure and Copilot.

  • b
    Experts Inside GmbH
    Germany

    Same focus as the Swiss entity: Microsoft 365, Azure and Copilot, with a local team in Germany.

  • c
    Experts Inside GmbH
    Austria

    Same focus as the Swiss entity: Microsoft 365, Azure and Copilot, with a local team in Austria.

  • d
    Experts Inside B.V.
    Netherlands

    Same focus as the Swiss entity: Microsoft 365, Azure and Copilot, with a local team in the Netherlands.

  • e
    Easy Life 365 AG
    Switzerland

    The group's SaaS product company.

Blueprints, best practices, insights

New blueprints on LinkedIn.

Get new blueprints, best practices and research-grounded insights on the FLAIMS framework. Subscribe to the LinkedIn newsletter.

Subscribe on LinkedIn
Monthly, directly on LinkedIn. No spam.